What is SEO?
SEO or Search Engine Optimization is the process of optimizing your website and online content for search engines to identify and raise the popularity of your business when your customers are searching for your products and services. It focuses on making sure your content is relevant and configured correctly for search engines to include your business in their search results.
Why is SEO Important?
SEO is important not just to make your business relevant, but also to provide brand credibility. SEO does this by making sure that your business can be found online by credible search engines like Google for example.
What is SMM?
SMM stands for Social Media Marketing and is direct to customer marketing used though platforms like Facebook, Instagram and LinkedIn. SMM is an amazing tool in that it has the added advantage of targeted analytics that are purpose built on each platform and can allow us to track and monitor the success of marketing campaigns.
Why is social media important?
Social media presence is important in business today as so much of our communication has moved into the digital realm. Social media is in the forefront of people's everyday activity and a wealth opportunity in business promotion is available across multiple platforms.
Is social media advertising successful?
Yes, is the answer plain and simple. Multiple research models have shown that people are far more likely to engage with a brand they have seen online. Social media advertising has become the main medium for B2B marketers and for very good reason, it literally puts us in people's pockets!
Why is a brand strategy important?
Your brand defines you as a business and brand strategy is how we work to build a brand you can be proud of and that works for you.
Why have content management?
Content management creates consistency and consistency creates results! Whether that's for your brand, your online presence or for a marketing strategy, consistency is key.
Why is automation important?
Automation contributes to consistency and consistency creates results! Automation makes everyone's life easier and can help implement a marketing strategy with ease that can be planned out in advance.
